Promoting my book

When I retired, I wanted to finish writing a book I had started many years previously. It was a project born out of a desire to do something about the decline in the perceived value of the medical consultation among many resident doctors. I felt this decline significantly compromised patient care and was likely to be even more of a concern with the increasing availability of AI. However, I was always uncertain whether my concerns and views resonated with the wider medical community and whether my ideas would be accepted. While the book was in its formative stages, I discussed this with a few colleagues who were encouraging and so I wrote the book. I was delighted when the book was published last year because it meant that my ideas were now in the public domain.

I then wondered how I could reach out to the target audience; how I could share my ideas: Medical Journals no longer publish book reviews, book signings were clearly inappropriate, and it is said few doctors read textbooks. I therefore decided to write some articles to share my opinions and ideas, and to generate interest in the topic. I was really pleased when the first of these was published in The American Journal of Medicine: "The Clinical Paradox":

https://www.amjmed.com/article/S0002-9343(24)00399-1/fulltext

This was particularly important as it is a prestigious medical journal that, by publishing the article, validates the importance of the topic.

 

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